|
|
|
|
| LEADER |
00769cam a2200229 7i4500 |
| 001 |
0000003880 |
| 005 |
20170218090000.0 |
| 020 |
|
|
|a 9780324043761
|
| 020 |
|
|
|a 0324043767 (pbk.)
|
| 090 |
0 |
0 |
|a HF5415
|b .L36 2001
|
| 100 |
1 |
|
|a Lamb, Charles W
|
| 245 |
1 |
0 |
|a Essentials of marketing
|c Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
|
| 250 |
|
|
|a 2nd ed.
|
| 260 |
|
|
|a Australia:
|b South-Western College Pub.,
|c 2001.
|
| 300 |
|
|
|a xxviii, 579 p.:
|b col. ill.;
|c 28 cm..
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Marketing --
|x Management
|
| 650 |
0 |
0 |
|a Marketing
|
| 700 |
1 |
|
|a Hair, Joseph F
|
| 700 |
1 |
|
|a McDaniel, Carl D
|
| 997 |
|
|
|a Business & Accountancy, Faculty
|
| 999 |
|
|
|a 0000002479
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
|
