Essentials of marketing
| Main Author: | Lamb, Charles W |
|---|---|
| Other Authors: | Hair, Joseph F, McDaniel, Carl D |
| Published: |
Australia:
South-Western College Pub.,
2001.
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: |
xxviii, 579 p.: col. ill.; 28 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780324043761 0324043767 (pbk.) |