APA Citation

Lamb, C. W., Hair, J. F., & McDaniel, C. D. (2001). Essentials of marketing (2nd ed.). Australia: South-Western College Pub..

Chicago Style Citation

Lamb, Charles W., Joseph F. Hair, and Carl D. McDaniel. Essentials of Marketing. 2nd ed. Australia: South-Western College Pub., 2001.

MLA Citation

Lamb, Charles W., Joseph F. Hair, and Carl D. McDaniel. Essentials of Marketing. 2nd ed. Australia: South-Western College Pub., 2001.

Warning: These citations may not always be 100% accurate.