International marketing : an SME perspective
| Main Author: | Burca, Sean de |
|---|---|
| Other Authors: | Flecther, Richard, Brown, Linden |
| Published: |
Upper Saddle River, N.J:
Financial Times Prentice Hall,
2004.
|
| Subjects: |
| Physical Description: |
xxxii, 720 p.: ill. (some col.); 26 cm. |
|---|---|
| ISBN: |
0273673238 (pbk.) 9780273673231 |