Unique now...or never : the brand is the company driver in the new value economy
| Main Author: | Kunde, Jesper |
|---|---|
| Published: |
London:
Financial Times/Prentice Hall,
2002.
|
| Subjects: |
| LEADER | 00574cam a2200169 7i4500 | ||
|---|---|---|---|
| 001 | 0000003790 | ||
| 005 | 20170218090000.0 | ||
| 020 | |a 0273659626 (hbk.) | ||
| 090 | 0 | 0 | |a HD69.B7 |b .K86 2002 |
| 100 | 1 | |a Kunde, Jesper | |
| 245 | 1 | 0 | |a Unique now...or never : |b the brand is the company driver in the new value economy |c Jesper Kunde. |
| 260 | |a London: |b Financial Times/Prentice Hall, |c 2002. | ||
| 300 | |a 349 p.: |b ill.; |c 24cm. | ||
| 650 | 0 | 0 | |a Marketing |
| 650 | 0 | 0 | |a Business names |
| 997 | |a Business & Accountancy, Faculty | ||
| 999 | |a 0000010153 |b BOK |c OPEN SHELF |e 1st Floor, Shah Alam | ||