Unique now...or never : the brand is the company driver in the new value economy
| Main Author: | Kunde, Jesper |
|---|---|
| Published: |
London:
Financial Times/Prentice Hall,
2002.
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| Subjects: |
| Physical Description: |
349 p.: ill.; 24cm. |
|---|---|
| ISBN: |
0273659626 (hbk.) |