Unique now...or never : the brand is the company driver in the new value economy

Main Author: Kunde, Jesper
Published: London: Financial Times/Prentice Hall, 2002.
Subjects:

1st Floor, Shah Alam

Call Number: HD69 B7 K86 2002
Accession No Item Category SMD Status Notes
0000010153 OPEN SHELF BOK AVAILABLE