International marketing and export management
Main Author: | Albaum, Gerald S |
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Other Authors: | Strandskov, Jesper, Duerr, Edwin |
Published: |
Harlow, England:
Financial Times/Prentice Hall,
2002.
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Edition: | 4th ed. |
Subjects: |
Physical Description: |
xvi, 673 p.: ill. (some col.); 25 cm. |
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Bibliography: |
Includes bibliographical references and index |
ISBN: |
0273655213 (pbk.) 9780273655213 |