International marketing and export management

Main Author: Albaum, Gerald S
Other Authors: Strandskov, Jesper, Duerr, Edwin
Published: Harlow, England: Financial Times/Prentice Hall, 2002.
Edition: 4th ed.
Subjects:
Physical Description: xvi, 673 p.: ill. (some col.); 25 cm.
Bibliography: Includes bibliographical references and index
ISBN: 0273655213 (pbk.)
9780273655213