Cover Image

QR Code

Marketing communications : contexts, strategies, and applications

Main Author:	Fill, Chris
Published:	Harlow, England: Financial Time Prentice Hall, 2002.
Subjects:	Sales promotion Communication in marketing Marketing channels

Similar Items

Business-to-business marketing : relationships, systems and communications
by: Fill, Chris
Published: (2005)

Advertising, promotion, and supplemental aspects of integrated marketing communications
by: Shimp, Terence A
Published: (1997)

Marketing channel strategy : an omni-channel approach
by: Palmatier, Robert W
Published: (2020)

Marketing channels : a relationship management approach
by: Pelton, Lou E
Published: (2002)

Integrated advertising, promotion, and marketing communications
by: Clow, Kenneth E
Published: (2002)

Japanese distribution strategy : changes and innovations
Published: (2000)

Integrated marketing communications : 2003 - 2004
by: Fill, Chris
Published: (2003)

Essentials of marketing communications
by: Fill, Chris
Published: (2011)

Integrated marketing communications : strategic planning perspectives
by: Tuckwell, Keith J
Published: (2011)

Integrated marketing communication : creative strategy from idea to implementation
by: Blakeman, Robyn

Business marketing : connecting strategy, relationships, and learning
by: Dwyer, F. Robert
Published: (2002)

Marketing channels
Published: (2001)

Marketing channels
Published: (2006)

Marketing channels : a management view
by: Rosenbloom, Bert
Published: (2004)

Integrated advertising, promotion, and marketing communications
by: Clow, Kenneth E
Published: (2012)

Integrated advertising, promotion, and marketing communications
by: Clow, Kenneth E.

Integrated advertising, promotion, and marketing communications
by: Clow, Kenneth E.

Changing the channel : 12 easy ways to make millions for your business
by: Masterson, Michael
Published: (2009)

Supply chain management : strategy, planning, and operation
by: Chopra, Sunil

Promotional strategy : managing the marketing communications process
by: Engel, James F
Published: (1991)

Integrated marketing communications in advertising and promotion
by: Shimp, Terence A

Advertising and promotion : an integrated marketing communications perspective
by: Belch, George E
Published: (2004)

Advertising and promotion : an integrated marketing communications perspective
by: Belch, George E
Published: (2008)

Advertising and promotion : an integrated marketing communications perspective
by: Belch, George E
Published: (2012)

Advertising and promotion : an integrated marketing communications perspective
by: Belch, George E

Designing and managing the supply chain : concepts, strategies, and case studies
by: Simchi-Levi, David
Published: (2008)

Designing and managing the supply chain : concepts, strategies and case studies
by: Simchi-Levi, David
Published: (2003)

Sales strategy and design.
Published: (2005)

Marketing strategy
by: Fifield, Paul
Published: (1998)

Up your service! : strategies and action steps to delight your customers now!
by: Kaufman, Ron
Published: (2000)

Marketing : concepts and strategies
Published: (2001)

Business marketing : connecting strategy, relationships, and learning
by: Dwyer, F. Robert
Published: (2006)

Business marketing : connecting strategy, relationships, and learning
by: Dwyer, F. Robert
Published: (1999)

Essentials of marketing : a marketing strategy planning approach
by: Perreault, William D
Published: (2012)

Essentials of marketing : a marketing strategy planning approach
by: Perreault, William D
Published: (2015)

Sun Tzu, strategies for marketing : 12 essential principles for winning the war for customers
by: Michaelson, Gerald A
Published: (2004)

Strategic marketing communication : new ways to build and integrate communications
by: Smith, Paul
Published: (1999)

Marketing communications
by: Egan, John
Published: (2015)

Marketing communications
by: Kayode, Olujimi
Published: (2014)

Marketing communications : integrating online and offline, customer engagement and digital technologies
by: Smith, PR