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| LEADER |
00699cam a2200193 7i4500 |
| 001 |
0000003768 |
| 005 |
20170218090000.0 |
| 020 |
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|a 0273655000 (pbk.)
|
| 090 |
0 |
0 |
|a HF5415.123
|b .F55 2002
|
| 100 |
1 |
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|a Fill, Chris
|
| 245 |
1 |
0 |
|a Marketing communications :
|b contexts, strategies, and applications
|c Chris Fill.
|
| 260 |
|
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|a Harlow, England:
|b Financial Time Prentice Hall,
|c 2002.
|
| 300 |
|
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|a xxxii, 790 p.:
|b col. ill.;
|c 25 cm.
|
| 650 |
0 |
0 |
|a Sales promotion
|
| 650 |
0 |
0 |
|a Communication in marketing
|
| 650 |
0 |
0 |
|a Marketing channels
|
| 997 |
|
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|a Business & Accountancy, Faculty
|
| 999 |
|
|
|a 0000009876
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
|
| 999 |
|
|
|a 0000010210
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
|
