Essentials of marketing

Main Author: Blythe, Jim
Published: New York: Financial Times, Prentice Hall, 2001.
Subjects:
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090 0 0 |a HF5415   |b .B59 2001 
100 1 |a Blythe, Jim  
245 1 0 |a Essentials of marketing   |c Jim Blythe. 
260 |a New York:   |b Financial Times, Prentice Hall,   |c 2001. 
300 |a xvi, 287 p.:   |b ill.;   |c 25 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing  
997 |a Business & Accountancy, Faculty 
999 |a 0000008536  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam