Essentials of marketing
| Main Author: | Blythe, Jim |
|---|---|
| Published: |
New York:
Financial Times, Prentice Hall,
2001.
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| Subjects: |
| Physical Description: |
xvi, 287 p.: ill.; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0273646672 |