Global marketing : a market-responsive approach

Main Author: Hollensen, Svend
Published: Harlow, England: Financial Times Prentice Hall, 2001.
Edition: 2nd ed.
Subjects:
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100 1 |a Hollensen, Svend  
245 1 0 |a Global marketing :   |b a market-responsive approach   |c Svend Hollensen. 
250 |a 2nd ed. 
260 |a Harlow, England:   |b Financial Times Prentice Hall,   |c 2001. 
300 |a xxxi, 667 p.:   |b col. ill., col. maps;   |c 25 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Export marketing  
997 |a Business & Accountancy, Faculty 
999 |a 0000008761  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam