Global marketing : a market-responsive approach
| Main Author: | Hollensen, Svend |
|---|---|
| Published: |
Harlow, England:
Financial Times Prentice Hall,
2001.
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: |
xxxi, 667 p.: col. ill., col. maps; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780273646440 0273646443 (pbk.) |