Marketing management : a relationship approach

Main Author: Hollensen, Svend
Published: Harlow, England: Financial Times/Prentice Hall, 2003.
Subjects:
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020 |a 0273643789 (pbk.)  
090 0 0 |a HF5415.55   |b .H65 2003 
100 1 |a Hollensen, Svend  
245 1 0 |a Marketing management :   |b a relationship approach   |c Svend Hollensen. 
260 |a Harlow, England:   |b Financial Times/Prentice Hall,   |c 2003. 
300 |a xxvi, 787 p.:   |b ill.;   |c 25 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing --   |x Management  
650 0 0 |a Relationship marketing  
650 0 0 |a Relationship marketing  
997 |a Business & Accountancy, Faculty 
999 |a 0000006119  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam 
999 |a 0000008540  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam