Marketing management : a relationship approach
| Main Author: | Hollensen, Svend |
|---|---|
| Published: |
Harlow, England:
Financial Times/Prentice Hall,
2003.
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| Subjects: |
| Physical Description: |
xxvi, 787 p.: ill.; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0273643789 (pbk.) |