Essentials of marketing research
| Main Author: | Proctor, Tony |
|---|---|
| Published: |
Harlow, England:
Prentice Hall/Financial Times,
2000.
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: |
xi, 470 p.: ill.; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0273642006 (pbk.) 9780273642008 |