Basic marketing research
by: Churchill, Gilbert A
Published: (2001)
Marketing : creating value for customers
| Main Author: | Churchill, Gilbert A |
|---|---|
| Other Authors: | Peter, J. Paul |
| Published: |
Boston:
Irwin/McGraw Hill,
1998.
|
| Edition: | 2nd ed. |
| Series: |
Irwin series in marketing
|
| Subjects: |