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00733cam a2200217 7i4500 |
| 001 |
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20170218090000.0 |
| 020 |
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|a 0256228779 (hbk.)
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| 020 |
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|a 9780256228779
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| 090 |
0 |
0 |
|a HF5415
|b .C48 1998
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| 100 |
1 |
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|a Churchill, Gilbert A
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| 245 |
1 |
0 |
|a Marketing :
|b creating value for customers
|c Gilbert A. Churchill, Jr., J. Paul Peter.
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| 250 |
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|a 2nd ed.
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| 260 |
|
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|a Boston:
|b Irwin/McGraw Hill,
|c 1998.
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| 300 |
|
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|a xxiv, 630 p.:
|b col. ill., maps;
|c 29 cm.
|
| 490 |
0 |
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|a Irwin series in marketing
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Marketing
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| 700 |
1 |
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|a Peter, J. Paul
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000003075
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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