Marketing : creating value for customers
| Main Author: | Churchill, Gilbert A |
|---|---|
| Other Authors: | Peter, J. Paul |
| Published: |
Boston:
Irwin/McGraw Hill,
1998.
|
| Edition: | 2nd ed. |
| Series: |
Irwin series in marketing
|
| Subjects: |
| Physical Description: |
xxiv, 630 p.: col. ill., maps; 29 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0256228779 (hbk.) 9780256228779 |