APA Citation
Churchill, G. A., & Peter, J. P. (1998). Marketing: Creating value for customers (2nd ed.). Boston: Irwin/McGraw Hill.
Chicago Style CitationChurchill, Gilbert A., and J. Paul Peter. Marketing: Creating Value for Customers. 2nd ed. Boston: Irwin/McGraw Hill, 1998.
MLA CitationChurchill, Gilbert A., and J. Paul Peter. Marketing: Creating Value for Customers. 2nd ed. Boston: Irwin/McGraw Hill, 1998.
Warning: These citations may not always be 100% accurate.