The Oxford textbook of marketing

Other Authors: Blois, Keith
Published: Oxford: Oxford University Press, 2000.
Subjects:
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020 |a 0198775768 (pbk.)  
020 |a 9780198775768  
090 0 0 |a HF5415   |b .O44 2000 
245 0 4 |a The Oxford textbook of marketing   |c edited by Keith Blois. 
260 |a Oxford:   |b Oxford University Press,   |c 2000. 
300 |a xi, 658 p.:   |b ill.;   |c 25 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing  
700 1 |a Blois, Keith  
997 |a Business & Accountancy, Faculty 
999 |a 0000007558  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam