The Oxford textbook of marketing
| Other Authors: | Blois, Keith |
|---|---|
| Published: |
Oxford:
Oxford University Press,
2000.
|
| Subjects: |
| Physical Description: |
xi, 658 p.: ill.; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0198775768 (pbk.) 9780198775768 |