Creating breakthrough products : innovation from product planning to program approval
| Main Author: | Cagan, Jonathan |
|---|---|
| Other Authors: | Vogel, Craig M, Nussbaum, Bruce |
| Published: |
Upper Saddle River, N.J.:
Prentice Hall PTR,
2002.
|
| Series: |
Financial Times Prentice Hall books
|
| Subjects: |