Creating breakthrough products : innovation from product planning to program approval
| Main Author: | Cagan, Jonathan |
|---|---|
| Other Authors: | Vogel, Craig M, Nussbaum, Bruce |
| Published: |
Upper Saddle River, N.J.:
Prentice Hall PTR,
2002.
|
| Series: |
Financial Times Prentice Hall books
|
| Subjects: |
| Physical Description: |
xxxii, 302 p.: ill.; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0139696946 (hbk.) 9790139696946 |