Public relation practices : managerial case studies and problems

Main Author: Center, Allen H
Other Authors: Jackson, Patrick
Published: Upper Saddle River: Prentice Hall, 2003.
Edition: 6th ed.
Subjects:
Physical Description: xiv, 418 p.: ill.; 24 cm.
Bibliography: Includes bibliographical references and index
ISBN: 9780136138037
0136138039 (pbk.)