Customer relationship management : making hard decisions with soft numbers

Main Author: Anton, Jon
Published: Upper Saddle River: Prentice Hall, 1996.
Subjects:
LEADER 00746cam a2200193 7i4500
001 0000003387
005 20170218090000.0
020 |a 0134384741 (hbk.)  
020 |a 9780134384740  
090 0 0 |a HF5415.5   |b .A58 1996 
100 1 |a Anton, Jon  
245 1 0 |a Customer relationship management :   |b making hard decisions with soft numbers   |c Jon Anton. 
260 |a Upper Saddle River:   |b Prentice Hall,   |c 1996. 
300 |a viii, 183 p.:   |b ill.;   |c 25 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Customer relations --   |x Management --   |x Case studies  
650 0 0 |a Customer relations --   |x Management --   |x Statistical models  
997 |a Business & Accountancy, Faculty 
999 |a 0000008606  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam