Description: Customer relationship management :

Main Author:	Anton, Jon
Published:	Upper Saddle River: Prentice Hall, 1996.
Subjects:	Customer relations -- > Management -- > Case studies Customer relations -- > Management -- > Statistical models

Physical Description:	viii, 183 p.: ill.; 25 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	0134384741 (hbk.) 9780134384740