APA Citation

Anton, J. (1996). Customer relationship management: Making hard decisions with soft numbers. Upper Saddle River: Prentice Hall.

Chicago Style Citation

Anton, Jon. Customer Relationship Management: Making Hard Decisions With Soft Numbers. Upper Saddle River: Prentice Hall, 1996.

MLA Citation

Anton, Jon. Customer Relationship Management: Making Hard Decisions With Soft Numbers. Upper Saddle River: Prentice Hall, 1996.

Warning: These citations may not always be 100% accurate.