Principles of marketing

Main Author: Kotler, Philip
Other Authors: Armstrong, Gary
Published: Upper Saddle River, N.J.: Prentice Hall, 2004.
Edition: 10th ed.
Subjects:
LEADER 00654cam a2200205 7i4500
001 0000003325
005 20170218090000.0
020 |a 9780131018617  
020 |a 0131018612 (hbk.)  
090 0 0 |a HF5415   |b .K68 2004 
100 1 |a Kotler, Philip  
245 1 0 |a Principles of marketing   |c Philip Kotler, Gary Armstrong. 
250 |a 10th ed. 
260 |a Upper Saddle River, N.J.:   |b Prentice Hall,   |c 2004. 
300 |a xxix, 661 p.:   |b col. ill.;   |c 29 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing  
700 1 |a Armstrong, Gary  
997 |a Business & Accountancy, Faculty 
999 |a 0000008627  |b BOK  |c OPEN SHELF  |e SHAH ALAM