Principles of marketing
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Armstrong, Gary |
| Published: |
Upper Saddle River, N.J.:
Prentice Hall,
2004.
|
| Edition: | 10th ed. |
| Subjects: |
| Physical Description: |
xxix, 661 p.: col. ill.; 29 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780131018617 0131018612 (hbk.) |