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LEADER |
00822cam a2200205 7i4500 |
001 |
0000003307 |
005 |
20170218090000.0 |
020 |
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|a 9780130990693
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020 |
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|a 0130990698 (pbk.)
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090 |
0 |
0 |
|a HF5415.5
|b .A58 2002
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100 |
1 |
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|a Anton, Jon,
|c Dr
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245 |
1 |
0 |
|a Customer relationship management :
|b the bottom line to optimizing your ROI
|c Dr. Jon Anton, Dr. Natalie L. Petouhoff.
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260 |
|
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|a Upper Saddle River:
|b Prentice Hall,
|c 2002.
|
300 |
|
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|a xviii, 254 p.:
|b ill.;
|c 24 cm.
|
504 |
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|a Includes bibliographical references and index
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650 |
0 |
0 |
|a Customer relations --
|x Management --
|x Case studies
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650 |
0 |
0 |
|a Customer relations --
|x Management --
|x Statistical models
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700 |
1 |
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|a Petouhoff, Natalie L.
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997 |
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|a Business & Accountancy, Faculty
|
999 |
|
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|a 0000008566
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
|