Customer relationship management : the bottom line to optimizing your ROI

Main Author: Anton, Jon, Dr
Other Authors: Petouhoff, Natalie L.
Published: Upper Saddle River: Prentice Hall, 2002.
Subjects:
LEADER 00822cam a2200205 7i4500
001 0000003307
005 20170218090000.0
020 |a 9780130990693  
020 |a 0130990698 (pbk.)  
090 0 0 |a HF5415.5   |b .A58 2002 
100 1 |a Anton, Jon,   |c Dr  
245 1 0 |a Customer relationship management :   |b the bottom line to optimizing your ROI   |c Dr. Jon Anton, Dr. Natalie L. Petouhoff. 
260 |a Upper Saddle River:   |b Prentice Hall,   |c 2002. 
300 |a xviii, 254 p.:   |b ill.;   |c 24 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Customer relations --   |x Management --   |x Case studies  
650 0 0 |a Customer relations --   |x Management --   |x Statistical models  
700 1 |a Petouhoff, Natalie L.  
997 |a Business & Accountancy, Faculty 
999 |a 0000008566  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam