Customer relationship management : the bottom line to optimizing your ROI
| Main Author: | Anton, Jon, Dr |
|---|---|
| Other Authors: | Petouhoff, Natalie L. |
| Published: |
Upper Saddle River:
Prentice Hall,
2002.
|
| Subjects: |
| Physical Description: |
xviii, 254 p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780130990693 0130990698 (pbk.) |