APA Citation

Anton, J., & Petouhoff, N. L. (2002). Customer relationship management: The bottom line to optimizing your ROI. Upper Saddle River: Prentice Hall.

Chicago Style Citation

Anton, Jon, and Natalie L. Petouhoff. Customer Relationship Management: The Bottom Line to Optimizing Your ROI. Upper Saddle River: Prentice Hall, 2002.

MLA Citation

Anton, Jon, and Natalie L. Petouhoff. Customer Relationship Management: The Bottom Line to Optimizing Your ROI. Upper Saddle River: Prentice Hall, 2002.

Warning: These citations may not always be 100% accurate.