Bringing new technology to market

Main Author: Allen, Kathleen R
Published: Upper Saddle River, N.J.: Prentice Hall, 2003.
Subjects:
LEADER 00666cam a2200193 7i4500
001 0000003283
005 20170218090000.0
020 |a 9780130933737  
020 |a 0130933732 (hbk.)  
090 0 0 |a HF5415   |b .A37 2003 
100 1 |a Allen, Kathleen R  
245 1 0 |a Bringing new technology to market   |c Kathleen R. Allen. 
260 |a Upper Saddle River, N.J.:   |b Prentice Hall,   |c 2003. 
300 |a xv, 367 p.:   |b ill.;   |c 25 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a High technology industries  
650 0 0 |a High technology --   |x Marketing  
997 |a Business & Accountancy, Faculty 
999 |a 0000003664  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam