Cases in strategic marketing

Main Author: Rosenthal, David
Other Authors: Brown, Lew G
Published: Upper Saddle River: Prentice Hall, 2000.
Subjects:
LEADER 00698cam a2200205 7i4500
001 0000003231
005 20170218090000.0
020 |a 9780130863591 (hbk.)  
020 |a 0130863599 (hbk.)  
090 0 0 |a HF5415.135   |b .R67 2000 
100 1 |a Rosenthal, David  
245 1 0 |a Cases in strategic marketing   |c David Rosenthal, Lew G. Brown. 
260 |a Upper Saddle River:   |b Prentice Hall,   |c 2000. 
300 |a xiii, 610 p.:   |b ill.;   |c 26 cm. 
504 |a Includes bibliographical references 
650 0 0 |a Marketing --   |x Decision making  
650 0 0 |a Marketing --   |x Management  
700 1 |a Brown, Lew G  
997 |a Business & Accountancy, Faculty 
999 |a 0000002844  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam