Cases in strategic marketing
| Main Author: | Rosenthal, David |
|---|---|
| Other Authors: | Brown, Lew G |
| Published: |
Upper Saddle River:
Prentice Hall,
2000.
|
| Subjects: |
| Physical Description: |
xiii, 610 p.: ill.; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references |
| ISBN: |
9780130863591 (hbk.) 0130863599 (hbk.) |