Consumer behavior

Main Author: Schiffman, Leon G
Other Authors: Kanuk, Leslie Lazar
Subjects:
LEADER 00901cam a2200253 7i4500
001 0000003222
005 20241004090000.0
020 |a 0130841293  
020 |a 0130859141 (paperback)  
090 0 0 |a HF5415.32   |b .S35 2000 
100 1 |a Schiffman, Leon G  
245 1 0 |a Consumer behavior   |c Leon G. Schiffman, Leslie Lazar Kanuk. 
264 |a Upper Saddle River, New Jersey:   |b Prentice Hall,   |c 2000. 
300 |a xiii, 469 pages:   |b color illustrations;   |c 26 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
504 |a Includes bibliographical references and index 
650 0 0 |a Consumer behavior  
650 0 0 |a Motivation research (Marketing)  
700 1 |a Kanuk, Leslie Lazar  
997 |a Business & Accountancy, Faculty 
999 |a 0000009910  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam 
999 |a 0000071366  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam