Consumer behavior
| Main Author: | Schiffman, Leon G |
|---|---|
| Other Authors: | Kanuk, Leslie Lazar |
| Subjects: |
| Physical Description: |
xiii, 469 pages: color illustrations; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0130841293 0130859141 (paperback) |