Rethinking marketing : sustainable market-ing enterprise in Asia :

Other Authors: Kotler, Philip
Published: Singapore: Prentice Hall, 2003.
Subjects:
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020 |a 0130499315  
090 0 0 |a HF5415.12.A8   |b R47 2003 
245 0 0 |a Rethinking marketing :   |b sustainable market-ing enterprise in Asia :   |b sustainable market-ing enterprise in Asia :   |b text and cases   |c Philip Kotler ... [et al.]. 
260 |a Singapore:   |b Prentice Hall,   |c 2003. 
300 |a xii, 224 p.:   |b ill.;   |c 24 cm. 
504 |a Includes bibliographical references 
650 0 0 |a Marketing --   |x Management --   |z Asia  
700 1 |a Kotler, Philip  
997 |a Business & Accountancy, Faculty 
999 |a 0000009224  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam