Advertising : principles & practice

Main Author: Wells, William
Other Authors: Moriarty, Sandra E, Burnett, John
Published: Upper Saddle River, N.J.: Prentice Hall, 2003.
Subjects:
LEADER 00606cam a2200181 7i4500
001 0000003151
005 20170218090000.0
020 |a 0130477222  
090 0 0 |a HF5823   |b .W49 2003 
100 1 |a Wells, William  
245 1 0 |a Advertising :   |b principles & practice   |c William Wells, John Burnett, Sandra Moriarty. 
260 |a Upper Saddle River, N.J.:   |b Prentice Hall,   |c 2003. 
300 |a xxxii, 599 p.:   |b col. ill.;   |c 28 cm. 
650 0 0 |a Advertising  
700 1 |a Moriarty, Sandra E  
700 1 |a Burnett, John  
997 |a Business & Accountancy, Faculty 
999 |a 0000006888  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam