Advertising : principles & practice
| Main Author: | Wells, William |
|---|---|
| Other Authors: | Moriarty, Sandra E, Burnett, John |
| Published: |
Upper Saddle River, N.J.:
Prentice Hall,
2003.
|
| Subjects: |
| Physical Description: |
xxxii, 599 p.: col. ill.; 28 cm. |
|---|---|
| ISBN: |
0130477222 |