Strategic marketing for nonprofit organizations

Main Author: Andreasen, Alan R
Other Authors: Kotler, Philip
Published: Upper Saddle River, N.J.: Prentice Hall, 2003.
Subjects:
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020 |a 013041977X  
090 0 0 |a HF5415   |b .A53 2003 
100 1 |a Andreasen, Alan R  
245 1 0 |a Strategic marketing for nonprofit organizations   |c Alan R. Andreasen, Philip Kotler. 
260 |a Upper Saddle River, N.J.:   |b Prentice Hall,   |c 2003. 
300 |a v, 536 p.:   |b ill.;   |c 25 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Nonprofit organizations --   |x Marketing  
700 1 |a Kotler, Philip  
997 |a Business & Accountancy, Faculty 
999 |a 0000008631  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam