Strategic marketing for nonprofit organizations
| Main Author: | Andreasen, Alan R |
|---|---|
| Other Authors: | Kotler, Philip |
| Published: |
Upper Saddle River, N.J.:
Prentice Hall,
2003.
|
| Subjects: |
| Physical Description: |
v, 536 p.: ill.; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
013041977X |