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| LEADER |
00768cam a2200205 7i4500 |
| 001 |
0000003121 |
| 005 |
20170218090000.0 |
| 020 |
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|a 0130411507 (hbk.)
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| 020 |
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|a 9780130411501
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| 090 |
0 |
0 |
|a HD69.B7
|b K45 2003
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| 100 |
1 |
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|a Keller, Kevin Lane
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| 245 |
1 |
0 |
|a Strategic brand management :
|b building, measuring, and managing brand equity
|c Kevin Lane Keller.
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| 250 |
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|a 2nd ed.
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| 260 |
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|a Upper Saddle River, N.J:
|b Prentice Hall,
|c 2003.
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| 300 |
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|a xxvii, 788 p.:
|b ill.;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Brand name products --
|x Management
|
| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000008058
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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| 999 |
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|a 0000019644
|b BOK
|c OPEN SHELF
|e 1st Floor, Bestari Jaya
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