Strategic brand management : building, measuring, and managing brand equity
| Main Author: | Keller, Kevin Lane |
|---|---|
| Published: |
Upper Saddle River, N.J:
Prentice Hall,
2003.
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: |
xxvii, 788 p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0130411507 (hbk.) 9780130411501 |