Strategic brand management : building, measuring, and managing brand equity
| Main Author: | Keller, Kevin Lane |
|---|---|
| Published: |
Upper Saddle River, N.J:
Prentice Hall,
2003.
|
| Edition: | 2nd ed. |
| Subjects: |
1st Floor, Shah Alam
| Call Number: |
HD69 B7 K45 2003 |
|---|
| Accession No | Item Category | SMD | Status | Notes |
|---|
| 0000008058 | OPEN SHELF | BOK | AVAILABLE |
1st Floor, Bestari Jaya
| Call Number: |
HD69 B7 K45 2003 |
|---|
| Accession No | Item Category | SMD | Status | Notes |
|---|
| 0000019644 | OPEN SHELF | BOK | AVAILABLE |