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| LEADER |
00731cam a2200205 7i4500 |
| 001 |
0000003117 |
| 005 |
20120529090000.0 |
| 020 |
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|a 0130407917 (hbk.)
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| 020 |
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|a 9780130407917
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| 090 |
0 |
0 |
|a GV716
|b .S53 2002
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| 100 |
1 |
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|a Shan, Matthew D
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| 245 |
1 |
0 |
|a Sports marketing :
|b a strategic perspective
|c Matthew D. Shank.
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| 250 |
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|a 2nd ed.
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| 260 |
|
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|a Upper Saddle River, NJ:
|b Prentice Hall,
|c 2002.
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| 300 |
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|a xxii, 613 p.:
|b ill.;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Sports --
|x Marketing --
|z United States
|
| 650 |
0 |
0 |
|a Sports --
|x Economic aspects --
|z United States
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| 998 |
0 |
0 |
|a Sport Management Industry, Diploma
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| 999 |
|
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|a 0000004360
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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