Description: Sports marketing :

Main Author:	Shan, Matthew D
Published:	Upper Saddle River, NJ: Prentice Hall, 2002.
Edition:	2nd ed.
Subjects:	Sports -- > Marketing -- > United States Sports -- > Economic aspects -- > United States

Physical Description:	xxii, 613 p.: ill.; 24 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	0130407917 (hbk.) 9780130407917