Global marketing management

Main Author: Keegan, Warren J
Other Authors: Green, Mark C
Published: Upper Saddle River, N.J.: Prentice Hall, 2002.
Edition: 7th ed.
Subjects:
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001 0000003082
005 20170218090000.0
020 |a 9780130332714  
020 |a 0130332712 (hbk.)  
090 0 0 |a HF1416   |b .K44 2002 
100 1 |a Keegan, Warren J  
245 1 0 |a Global marketing management   |c Warren J. Keegan. 
250 |a 7th ed. 
260 |a Upper Saddle River, N.J.:   |b Prentice Hall,   |c 2002. 
300 |a xxv, 617 p.:   |b ill.;   |c 27 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Export marketing --   |x Management --   |x Case studies  
650 0 0 |a Export marketing --   |x Management  
700 1 |a Green, Mark C  
997 |a Business & Accountancy, Faculty 
998 |a Marketing, Degree 
999 |a 0000009914  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam